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Ad Operations

Bulk Ad Launching

What it is, who does it, and how Soma makes it fast.

What Is Bulk Ad Launching

The process of creating and launching large numbers of ads simultaneously rather than one at a time. Common in high-volume creative testing environments where teams need to move fast across many variations.

Who Does It

  • DTC brands running creative tests at scale
  • Performance marketing agencies managing multiple clients
  • Growth teams that need to iterate fast on ad variations

The Problem With Doing It Manually

Every ad requires the same steps: select campaign, select creative, configure settings, name the ad, launch. At 50–100 ads per week, this becomes hours of repetitive work inside Ads Manager.

Common workflow without a tool

  1. 01Upload creative
  2. 02Open Ads Manager
  3. 03Select campaign
  4. 04Select ad set
  5. 05Configure settings
  6. 06Name ad
  7. 07Launch
↺Repeat for every single ad

How Soma Changes The Workflow

  1. 1Select all creatives
  2. 2Select campaign and ad set
  3. 3Launch all

Soma handles the rest: naming, settings, placement mapping, all in one go.

Soma Quick Launch interface
Soma's Quick Launch — select campaign, ad set, and launch all ads at once

Where Soma Fits

Soma is built specifically for teams that launch ads in bulk. It removes the per-ad repetition and replaces it with a single workflow that scales.